“Asparagus Can Be Grown On Mars”: Fake News and the Cover of the Estadão

Advertorial. An advertisement that has the appearance of a news article or editorial, in a print publication.

Writing in the Observatório da Imprensa (Brazil), Alberto “The Angriest Senior Editor in Brazil” Dines says the “promotional cover” in this Sunday’s Estado de S. Paulo was the fim da picada in terms of advertorial-style fake [...]