“Globo unlesashes coup over broadcast rights,” is the dramatic headline
They will never forgive the network for growing fat from the largesse of the generalissimos.
My friends at Brasilianas note the media group’s press release for the record, and I translate.
I pretend to love football more than I actually do, I admit, although I really am excited about Ganso’s signing with Corinthians — historic object of fealty of the Tupitalian family I married into.
Dinner at the home of my sogra is like a scene from a Fellini movie.
Ganso and Neyman — fans were angry that neither made the World Cup team, and they both incredibly skilled and exciting to watch.
What I am trying to understand i the latest maneuver by the Globo television network with regard to the national championship tourneys in 2012-2014 — for which, for the first as far as I know, it has announced it will not submit a bid .
The anxiety of the rival Record Network and Bandeirantes to claim a larger share of the audience for these matches had been expected to drive up prices during the auction, benefiting the Group of 13, the largest and wealthiest teams in the CBF.
In a press release issue ‘Friday evening, Globo also says it will hold separate talks with the clubs in order to hash out a format for the distribution of the transmission rights.”
Team executives worried, and with good reason, about the legitimate interests of their clubs and, above all, with the fans, can bear witness to the enormous investments Globo has made over the years in partnership to bring the viewer world-class football, with Globo quality and professionalism.
Globo event coverage, aside from sports, is often laughably bad — especially Carnaval. Not to mention the abysmal quality of its telejournalism. Globo runs these TV ad blitzes about how professional, creative and high-quality they are — and then the program comes back on and it is gabbling banana-republican nonsense likie Fantástico.
There are so many familar Globo PR clichés in that firt short paragraph that you begin to think they write their press releases using an algorithm nowadays
When they trot out the argument that that are “merely thinking of the fans,” I nearly choke on my slicke of mamão.
This commitment has trainslated into growth in club receipt, which is only possible with the sale of broadcast writers and the merahanndising of other rights such as logos on uniform and stadium advertising. .
The changes in the contents of the platforms demanded imply the decomposition of a complex, highly tuned mechanism buiilt over the last 13 years, making it highly unlikely that clubs will see a return on investment to justify its investment in broadcast rights..
The conditions imposed in the bid solicitation are not compatible with our broadcasting formats and business model, which are based solely on audience share and ad sales, making them unsuitable for our experiencing in open-to-air broadcasting, which, as it is widely diffused and free to access, provides the vast majority of Brazilians with a source of information and entertainment.
And so it is, out of respect for the public interest, that Globo feels it cannot ake part in this auction and will hold private talks with the clubs in order to protect the person who matters most in this situation: the fan. .
According to a report by the rival iG, the Club of 13 will now file an antitrust action against the network with CADE, sort of the Brazilian FCC.
Proposed media regulation reform will bring media groups under the watchful eyes of competition regulators for the first time — a serious blow to Globo but good news for Brazilian cultural workers who suffer from a tight oligopsony — a market with a limited market for the goods for sale — that allows the Globos of the country to exercise what some observers here have called “the privatization of censhorshp.”
The interesting question is what the network is behaving so desperately, flying in the face of a government it has already failed twice to keep out of office. What is its financial condition? That is an incredibly complicated question — I believe that NET and Globosat are listed, but most of the company remains closely held by Marinho family members.
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