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R7 To Translate New York Times Content

The Record network of Brazil — a heavily bankrolled wannabe rival to the dominant Globo media empire — announces the signing of a content sharing agreement with the New York Times.

Source: R7.

In 2008, the metrosexual Folha de S. Paulo — its content is used to stock the UOL portal as Record and Globo do the R7 and G1 portals — entered into a similar, and not uncontroversial, agreement with the Gray Lady.

Folha ombudsman Suzana Singer — the admirable Suzana Singer — commented in June on the «imported from the Times» paywall model.

The Carta Capital newsweekly has a similar arrangement with The Economist, despite some divergences in policy viewpoints.

Does this mean that Times correspondent Simon Romero will be reduced to translating the reporting of the Folha‘s Lilian Christofoletti?

Note to self, gin up a matrix of content partnerships of this kind.

The Grupo Abril — which began life as a local franchise of Disney cartoons — has long developed Brazilian franchises of U.S. magazine titles, everything from Playboy to  National Geographic. Big publishing has resisted protectionist efforts designed to stimulate media and entertainment production at home.

In any event,

The R7 news portal has signed a content partnership with  The New York Times. Internauts will find articles from the North American daily on the R7 Web site.

«Internaut» is a word that deserves to be absorbed into English.

The content will cover international politics, business, lifestyle, travel, trends and celebrities, as well as opinion pieces by Bono Vox, Angela Merkel, former French president Nicolas Sarkozy.

Record Internet director Antonio Guerreiro emphasizes the quality of this reporting. «The New York Times will add even more quality and credibility to R7. In this U.S. election year it is more important than ever to count on the Times and its content.»

R7 employs some 500 Brazilian professionals, including 100 bloggers. Since its roll-out in 2009, has grown 1,132% in terms of monthly unique visitors.

New York Times executive Michael Greespon  was in Brazil recently for the annual conference of the ANJ — the National Newspaper Association.

I would have liked to read the New York Times interview with ex-President Lula today, but I have run out of freebies this month. The same goes for the Folha de S. Paulo reporting in Portuguese on what the Times reported in English. But never mind, the Terra portal reported on the interview reported on.