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Merchandising and Megaevents | Everything But The McHost


Source: Lauro Jardim

World Youth Day will have a sort of official hamburger.  McDonald’s has just signed a contract and will be the official restaurant of the event, which will bring together 2 million people in Rio de Janeiro.

The American restaurant chain has created a “pilgrim’s combo” meal: sandwiches and side dishes that may be purchased with a special card distributed to participants.

In the contract signed with the Church, all that is missing now is absolution for the sin of gluttony and the creation of a McHost.