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Globo and IBOPE | End of an Era?

Source: Tijolaço

Concerned by constantly falling ratings, which not even its long-standing audience measurement provider, IBOPE, is able to disguise, Globo has picked up its marbles and put an end to an initiative by the other networks to bring a new polling institute to Brazil.

The Folha de S. Paulo said today that  Globo, “which stood on the sidelines and watched the German firm GfK try to compete with Ibope in Brazil, has decided to make an approach to the potential new TV audience metrics firm.”

This is curious, given that at the beginning of the year, Globo told the Germans it had no interest in diversifying the monitoring of its audience, a job currently performed by Ibope.

Globo now has the ability to “sweeten” the pricing agreements reached with the German insitute by the other networks, becoming its primary customer, with all the privileges that come with this status.

Recall that a polling institute is a for-profit business, which survives and thrives on its contracts, and not some academic institute.

Thank you, I knew that.

The Folha reported that “GfK plans to start operations in Brazil in December” and that “it promises  to offer a broader sampling of TV audiences that is more rapid and less expensive than that provided by IBOPE.”

Is it also more trustworthy?

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Globo | Philanthropy = Pilantropia

globopilantropia

Source: DoLaDoDeLá |  Diario do Centro do Mundo (Paulo Nogueira)

Topic: Pilantropia

Derived from the term “phIlantropy” and associated with dishonest acts by persons who are pilantras —  low-down liars and shameless villains.

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Siemens | First Public Statements on Bid-Rigging Confession

kombimetro

Source: Brasilianas.Org.

Siemens executive speaks out about cartel formation

By:  MARIO CESAR CARVALHO (Folha de S. Paulo)

American attorney Peter Solmssen has a hot potato on his hands. He is responsible for avoiding the payment of bribes and the formation of cartels at Siemens — two crimes that became so common at the German multinational in the last decade that it had to create a global task force to clean up its reputation.

The company’s self-reporting in Brazil, in which Siemens admitted that it rigged bids with 18 other companies, is part of this process.

Accused by Siemens, a series of deals with the  São Paulo Metrô  and the Brasília subway are under investigation on suspicion that companies colluded to elevate the price in public auctions.

Solmnssen, 58, a former vice-president at General Electric, says the confession was not mere marketing. In an interview with the Folha, by telephone from Munich, he said: “Those who tried to rig bids will discover that we are going to call the police.”

This is the first time a Siemens executive has spoken to the press about the Brazilian episode.

Since 2007,  Solmnssen has been the global compliance director) and argues that ethical companies are more profitable than others.  According to him, Siemens enjoyed its largest profits in 2007, when the group was fined US$ 1.3 billion for cartel formation and bribery.

The interview follows: Continue reading