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Interactive Advertising Bureau | The View From Peru

iabbinlist

Item: Interactive Advertising Bureau Brazil » Associates

How to make use of publicly available data to create a topical Web crawl that will help leverage  coverage of industry sectors, industrial alliances and federations, and individual firms, as well as government agencies and nonprofits?

The basic idea  would be to create a SourceWatch-type wiki of the industry — though SW struggles to keep up with the news sometimes with its all-volunteer research squad.

I am just saying: I would love to create a hypertext database that makes some sense  of the the Brazilian market for advertising, public relations, corporate communications, and that shameless, shameless bent for advertorialism.

My next Web crawling project will be based on the membership page of the Internet Advertising Bureau Brazil, derived from  results obtained using WIRE and relying on the fact that the IAB  relies on intricate  hubs and authorities networks, which are less visible unless you know where to look — which means having to measure the expansion of the network organization in relation to, for example, the view from Peru.

A corollary to all this might be to track the nature of relations between foreign advertisers and the creative talent of native PR factories, outsourced and organized into networks for specific tasks. How many times must a translator snort at a McDonald’s slogan translated by Google Translator and now devoid of any sense?

Indications are that agencies produce creative for a given market and then simply apply the same strategy in very different countries. This often fails. The only U.S. success I can think of here in the São Paulo is Starbucks. I find it weird that an exporter of quality coffee would think they could sell their coals to Newscastle.

It may be because so many Sanpaulinos are mesmerized by the cult of the brand as status symbol. Among teenagers, T-shirts with nonsense, nonexistent brand names in English are all the rage.

Preliminary Crawl

First, I am going to start a crawl that will provide a roster of Web sites within one hop from the IAB Web site, its «frontier»

wget -rH  http://iabbrasil.net/portal/empresas-associadas-iab/

Seeds

I did that. After running the wget inside an empty folder, you can now use the ls -l command to create a directory of the folder full of subdirectories representing URLs. And then,

ls -l > IABB.txt

Open the list in LibreOffice and do a search and replace that starts each line with the http:// protocol.

So: you have now canvassed most of the neighbors. You have scouted the terrain.

IABBseniorassociates

Readiness

The results of the preliminary crawl are listed below. They are more than 900 URLs, many recognizable by an experienced observer as influential or authoritative or otherwise famous for at least 15 minutes.

In our initial collection we have a significant number of these that  reflect the activity of foreign corporations such as German automakers and that French firm who appears to have skimmed money off the top of passenger railway maintenance concessions by behaving like a cartel with the dimensions of Da Vinci, The Last  Supper.

At any rate, feed these 900 data points into WIRE using

wire-bot-seeder --start IABB.txt

and then sort through a handful of millions of Web pages.

When you are done — and I have not yet fully completed a crawl to specification —  you can point Pajek and Gephi at the resulting edge list network, as well as storing more complex statistics about each node in case you ever figure out to do with them.

My current seeds list is reproduced below.

WIRE Instructions are posted here.

The roster, as some researchers call  contains quite a few familiar figures among native ad and PR agencies and their clients — many of them major media organizations and industry federations (lobbies)  — who have applied Buck Rogers digital solutions to the problem of how to peddle their stuff.

Another useful exercise might be to sort the Guest List according to some sensible ontology. How do analysts divide up the industry? According to the Global Industry Classification Standard,

  • 4510 Software & Services
  • 4520 Technology Hardware & Equipment
  • 4530 Semiconductors & Semiconductor Equipment

Media (25) is part of Consumer Discretionary and includes media (2540) along with automobiles, hotels, autos and autoparts, and so on.

Other classifications are also cited, like NAICS:

But we can leave all that for later.

In the meantime, we can work on classifying pieces of the puzzle piecemeal while we wait for Charlotte to complete her Web.

 The Guest List

wget -rH  http://iabbrasil.net/portal/empresas-associadas-iab/

http://66.132.218.233
http://a1.adform.net
http://abcnews.go.com
http://accounts.boo-box.com
http://accounts.google.com
http://acervo.estadao.com.br
http://action.media6degrees.com
http://adage.com
http://adboard.digilant.com
http://ad.doubleclick.net
http://addthis.com
http://adnews.com.br
http://ads.gamned.com
http://adsoftheworld.com
http://ads.us.e-planning.net
http://ads.yahoo.com
http://adtrade.com.br
http://advertise.bingads.microsoft.com
http://advertisers.dataxu.com
http://advertising.criteo.com
http://adwords.google.com
http://agencia3.com.br
http://agenciacubo.com.br
http://agoraetarde.band.uol.com.br
http://agro.gazetadopovo.com.br
http://ajax.googleapis.com
http://alelo.com.br
http://alemdooscar.pop.com.br
http://alias.estadao.com.br
http://aliga.band.uol.com.br
http://amigosconectados.disney.com.br
http://amzn.to
http://analytics.blogspot.com
http://analytics.hotwords.com
http://analytics.twitter.com
http://anuncie.boo-box.com
http://anuncie.globo.com
http://apartamento.mercadolivre.com.br
http://apis.google.com
http://app.cheetahmail.com
http://areah.band.uol.com.br
http://arede.info
http://ariadna.com.br
http://arquiteturadeinformacao.com
http://arte1.band.com.br
http://arte1.band.uol.com.br
http://as00.estara.com
http://a.tribalfusion.com
http://aunicadev.112.2o7.net
http://australia.vml.com
http://autoetecnica.com.br
http://awstats.sourceforge.net
http://bafon.pop.com.br
http://bandfolia.band.com.br
http://bandfolia.band.uol.com.br
http://bandsports.band.com.br
http://bandsports.band.uol.com.br
http://batangamedia.com
http://betterlandingpage.com
http://bit.ly
http://blogaodacopa.opopular.com.br
http://blog.br.playstation.com
http://blog.digipronto.com.br
http://blogdopierre.gazetaonline.com.br
http://blog.exponential.com
http://blog.hartleybrody.com
http://blog.jjg.net
http://blog.lauralessa.com
http://blog.locaweb.com.br
http://blog.mediamath.com
http://blog.mediaresponse.com.br
http://blog.minhavida.com.br
http://blog.operative.com
http://blogs.band.com.br
http://blogs.disney.com.br
http://blogs.estadao.com.br
http://blogs.gazetaonline.com.br
http://blog.smartadserver.com
http://blogs.webtrends.com
http://blog.tam.com.br
http://blog.w3haus.com.br
http://bolanarede.arede.info
http://bolao.espn.uol.com.br
http://boo-box.com
http://book.tam.com.br
http://brand.exacttarget.com
http://brasil.estadao.com.br
http://brasilurgente.band.uol.com.br
http://brazil.vml.com
http://br.linkedin.com
http://br.mozdev.org
http://br.nielsennetpanel.com
http://b.scorecardresearch.com
http://businessintelligence.com
http://business.twitter.com
http://buzz.yahoo.com
http://cacadores.parana-online.com.br
http://cadastro.estadao.com.br
http://caminhao.mercadolivre.com.br
http://canallivre.band.uol.com.br
http://canalplus.fr
http://canneslions.estadao.com.br
http://careers.discovery.com
http://carro.mercadolivre.com.br
http://carros.peugeot.com.br
http://casadigital.com
http://cdn.ghstatic.com
http://cdnjs.cloudflare.com
http://cdn.media.zylom.com
http://cdn.w.dynadmic.com
http://cep.guiamais.com.br
http://chart.apis.google.com
http://chateaudelimagination.fr
http://chrome.google.com
http://ciclovivo.com.br
http://ciencia.estadao.com.br
http://citroen.com.br
http://ciudadenmovimiento.org
http://clickjogos.uol.com.br
http://clube.atrativa.com.br
http://code.exacttarget.com
http://code.jquery.com
http://coisasdenovela.pop.com.br
http://console.turn.com
http://consulte.me
http://contato.mercadolivre.com.br
http://content.dl-rms.com
http://corp.clickjogos.uol.com.br
http://corp.editoraglobo.globo.com
http://cqc.band.uol.com.br
http://creativity-online.com
http://css.locaweb.com.br
http://c.statcounter.com
http://cultura.estadao.com.br
http://cursos.minhavida.com.br
http://d2p52n04yb9sso.cloudfront.net
http://danslapeaudelours.canalplus.fr
http://ddd.guiamais.com.br
http://ddi.guiamais.com.br
http://deixaqueeumanjo.pop.com.br
http://delicious.com
http://developers.mercadolibre.com
http://developers.omgpm.com
http://dev.twitter.com
http://dicas.guiamais.com.br
http://digg.com
http://digital.jmnews.com.br
http://discoverystudentadventures.com
http://discovery.tumblr.com
http://disneychannel.disney.com.br
http://disney.com.br
http://disneytermsofuse.com
http://distilleryimage4.s3.amazonaws.com
http://divando.pop.com.br
http://divirta-se.estadao.com.br
http://dsc.discovery.com
http://d.turn.com
http://duapps.com
http://dynadmic.tumblr.com
http://e-cdn-files.deezer.com
http://ecologicaid.com
http://ecommercebrasil.com.br
http://ecommerce.chleba.net
http://economia.estadao.com.br
http://educacao.estadao.com.br
http://educadorafm.uol.com.br
http://eepurl.com
http://empresas.guiamais.com.br
http://en.hao123.com
http://enterprise.cotweet.com
http://en.wikipedia.org
http://espn.112.2o7.net
http://espn.com
http://espn.com.br
http://espndeportes.espn.go.com
http://espn.uol.com.br
http://esportes.estadao.com.br
http://eventos.locaweb.com.br
http://events.atinternet.com
http://evernote.com
http://exacttarget.com
http://exacttarget.tumblr.com
http://exame.abril.com.br
http://example.com
http://exponential.com
http://export.gov
http://extra.globo.com
http://facebook.com
http://feedproxy.google.com
http://feeds.feedburner.com
http://feeds.mediamind.com
http://feed.surfing-waves.com
http://filmes.disney.com.br
http://focanoreality.pop.com.br
http://fondation-psa-peugeot-citroen.org
http://fonts.googleapis.com
http://forteen.pop.com.br
http://foursquare.com
http://fr.slideshare.net
http://ftpidigital.com.br
http://futurevision.rga.com
http://g1.globo.com
http://gallery.smartadserver.com
http://garcinia-cambogia.blog.com.es
http://gauge.com.br
http://gazetaclassificados.gazetadopovo.com.br
http://gazetaonline.globo.com
http://g.co
http://gdata.youtube.com
http://global.baidu.com
http://globoesporte.globo.com
http://globosatcomercial.globo.com
http://globotv.globo.com
http://gmpg.org
http://goo.gl
http://googleads.g.doubleclick.net
http://google.com
http://guia.gazetadopovo.com.br
http://guiamais.vivacupom.com.br
http://hands.com.br
http://hbr.org
http://help.outbrain.com
http://home.mercadolivre.com.br
http://horoscopo.estadao.com.br
http://hoteis.voegol.com.br
http://html5shiv.googlecode.com
http://i147.photobucket.com
http://iabbrasil.net
http://ib.adnxs.com
http://i-cherry.com.br
http://idgnow.com.br
http://imagempessoal.band.uol.com.br
http://imasters.com.br
http://ime.baidu.jp
http://img.locaweb.com.br
http://imobile.baidu.com
http://imovel.mercadolivre.com.br
http://incentivodevendas.com.br
http://info.abril.com.br
http://in.getclicky.com
http://inma.no
http://instagram.com
http://institucional.mercadolivre.com.br
http://internacional.estadao.com.br
http://intranet.clm.com.br
http://investor.rubiconproject.com
http://itlaw.wikia.com
http://itunes.apple.com
http://i.vimeocdn.com
http://jaimecamara.blogspot.com.br
http://jogos.disney.com.br
http://jornalmetro.com.br
http://js.revsci.net
http://julianomaltese.blogspot.com.br
http://justeat.in
http://jwpsrv.com
http://kilorias.band.uol.com.br
http://lab.dynadmic.com
http://labs.ariadna.la
http://labssj.modyo.io
http://leonardoxavier.typepad.com
http://likeanerd.pop.com.br
http://linkedin.com
http://link.estadao.com.br
http://lista.mercadolivre.com.br
http://login.conversen.com
http://login.guiamais.com.br
http://login.locaweb.com.br
http://login.rubiconproject.com
http://login.us.hitwise.com
http://loja.boavistaservicos.com.br
http://london.vml.com
http://loterias.estadao.com.br
http://ludijogos.atrativa.com.br
http://manage.alchemysocial.com
http://manage.smartadserver.com
http://mapas.guiamais.com.br
http://maps.googleapis.com
http://maps.google.cl
http://maps.google.com
http://maps.google.com.br
http://marketing.exponential.com
http://marketing.operative.com
http://marketing.rakuten.com.br
http://marqueeny.com
http://mclics1.mlstatic.com
http://mediamind.com.br
http://members.exacttarget.com
http://m.google.com
http://microformats.org
http://midiakit.opopular.com.br
http://milan.vml.com
http://mlb-d1-p.mlstatic.com
http://mlb-d2-p.mlstatic.com
http://mlb-s1-p.mlstatic.com
http://mlb-s2-p.mlstatic.com
http://mobile.twitter.com
http://mobint.com.br
http://mpbbrasil.com.br
http://musicanaveia.pop.com.br
http://myaccount.mercadolivre.com.br
http://m.youtube.com
http://negocios.buscapecompany.com.br
http://news.cnet.com
http://news.discovery.com
http://novacaraterceiraidade.com.br
http://novo.digitalgroup.com.br
http://nxtck.com
http://nytm.org
http://odiseomedios.tumblr.com
http://oglobo.globo.com
http://oneview.experian.com
http://operative.com
http://opiniao.estadao.com.br
http://overbr.com.br
http://pagead2.googlesyndication.com
http://papoplay.com.br
http://partner.googleadservices.com
http://partner.zylom.com
http://picasaweb.google.com
http://pinterest.com
http://pixel.mathtag.com
http://pixel.quantserve.com
http://planetadigital.estadao.com.br
http://plantabaixa.wordpress.com
http://platform.twitter.com
http://player.vimeo.com
http://play.google.com
http://plus.google.com
http://pme.estadao.com.br
http://politica.estadao.com.br
http://pontagrossa.pr.gov.br
http://pop.com.br
http://popgames.pop.com.br
http://popmail.pop.com.br
http://poptrash.pop.com.br
http://populis.com
http://press.experian.com
http://press.livefyre.com
http://press.locaweb.com.br
http://produto.mercadolivre.com.br
http://profiles.google.com
http://propmark.uol.com.br
http://proximoepisodio.pop.com.br
http://psa-peugeot-citroen.com
http://psa-peugeot-citroen.com.ar
http://psa-peugeot-citroen.com.br
http://pt.mediamind.com
http://publicar.122.2o7.net
http://publicidade.estadao.com.br
http://pubmatic.com
http://quemteviuquemtv.pop.com.br
http://radio.estadao.com.br
http://rakutenmarketing.com.br
http://rascunho.gazetadopovo.com.br
http://realmedialatam.blogspot.com.br
http://rebobine.com.br
http://resources.mlstatic.com
http://responsive.rga.com
http://revision3.com
http://revistacasaejardim.globo.com
http://revistacrescer.globo.com
http://revistagloborural.globo.com
http://revistapegn.globo.com
http://revistapiaui.estadao.com.br
http://roster
http://router.ag
http://s0.wp.com
http://s2.googleusercontent.com
http://s7.addthis.com
http://salesdemo.ad-samples.com
http://sa.live2support.com
http://samba-group.com
http://sambatech.com
http://sao-paulo.estadao.com.br
http://saude.estadao.com.br
http://s.buscape.com.br
http://script.opentracker.net
http://searchengineland.com
http://secure-us.imrworldwide.com
http://selo-cdn.websiteprotegido.com.br
http://servico.addintelligence.com.br
http://s.gravatar.com
http://shop.aleloofertas.com.br
http://shopping.uol.com.br
http://showmetech.band.uol.com.br
http://showmetech.com.br
http://simeji.me
http://site.sonyeduca.com.br
http://slideshare.net
http://smartadserver.com
http://smartadserver.com.br
http://smartadserver.de
http://smartadserver.es
http://smartadserver.fr
http://smartadserver.it
http://smartadserver.pl
http://smartadserver.ru
http://snapwidget.com
http://sonoticiaboa.com.br
http://ssl.gstatic.com
http://statcounter.com
http://static.ak.connect.facebook.com
http://static.ak.fbcdn.net
http://static.criteo.net
http://static.getclicky.com
http://static.mlstatic.com
http://static.sambatech.com
http://statusblog.locaweb.com.br
http://status.twitter.com
http://s.thebrighttag.com
http://store.discovery.com
http://store.sony.com.br
http://sugestoes.locaweb.com.br
http://sunsetcom.com.br
http://suporte.sambatech.com
http://support.apple.com
http://support.google.com
http://support.livefyre.com
http://support.realmediadigital.com
http://support.twitter.com
http://support.viber.com
http://sustentabilidade.estadao.com.br
http://sxsw.com
http://syi.mercadolivre.com.br
http://tag.navdmp.com
http://talentos.taterka.com.br
http://t.co
http://techblog.rga.com
http://technorati.com
http://tenisnews.band.uol.com.br
http://tesla.com.br
http://testtube.com
http://thefwa.com
http://thenextweb.com
http://theoped.operative.com
http://top10mais.org
http://topicos.estadao.com.br
http://totalaccess.emarketer.com
http://tracktrue.clicktrue.biz
http://transito.estadao.com.br
http://translate.google.com
http://turismo.guiamais.com.br
http://tv.discoveryfamilia.com
http://tv.estadao.com.br
http://twitter.com
http://uoldiveo.com.br
http://updateordie.com
http://upload.wikimedia.org
http://use.typekit.net
http://usmediaconsulting.com
http://vagas.com.br
http://vaipragalera.pop.com.br
http://validator.w3.org
http://vamosler.arede.info
http://vbd.cdn.viber.com
http://viagem.estadao.com.br
http://vida-estilo.estadao.com.br
http://videos.band.uol.com.br
http://videos.disney.com.br
http://view.atdmt.com
http://vimeo.com
http://vimeopro.com
http://viralepop.pop.com.br
http://visitor.r20.constantcontact.com
http://vivabem.band.uol.com.br
http://vivalinda.boticario.com.br
http://vmlqais.vml.com
http://waablog.webanalyticsassociation.org
http://watchespn.com.br
http://web.livefyre.com
http://webmail.estadao.com.br
http://webtrendssdc.sp.senac.br
http://web.vizury.com
http://whois.locaweb.com.br
http://windows.microsoft.com
http://wpp.com
http://www.247media.com
http://www.2action.com.br
http://www2.uol.com.br
http://www7.smartadserver.com
http://www.98fmcuritiba.com.br
http://www.aberje.com.br
http://www.aboutads.info
http://www.abradi.com.br
http://www.acxiom.com.br
http://www.addialeto.net
http://www.addthis.com
http://www.adexchanger.com
http://www.admotion.com
http://www.adnews.com.br
http://www.adobe.com
http://www.adonline.com.br
http://www.adsmovil.com
http://www.adtrade.com.br
http://www.adtz.com
http://www.aen.pr.gov.br
http://www.affero.com.br
http://www.afferolab.com.br
http://www.affiperf.com
http://www.afilio.com.br
http://www.ag2.com.br
http://www.ageisobar.com.br
http://www.agenciaginga.com.br
http://www.agenciah1.com.br
http://www.agenciaideal.com.br
http://www.ahctv.com
http://www.aigbrasil.com.br
http://www.aig.com
http://www.aig.com.br
http://www.airfrance.fr
http://www.alloresto.fr
http://www.allstate.com
http://www.almapbbdo.com.br
http://www.americanidol.com
http://www.anac.gov.br
http://www.animalist.com
http://www.animalplanet.com
http://www.apadi.com.br
http://www.apl.tv
http://www.appnexus.com
http://www.areah.com.br
http://www.areavip.com.br
http://www.assineestadao.com.br
http://www.atinsight.co.uk
http://www.atinternet.com
http://www.atrativa.com.br
http://www.aunica.com
http://www.aviagemdeodiseo.com
http://www.badv.com.br
http://www.band.com.br
http://www.band.uol.com.br
http://www.bandvalefm.com.br
http://www.baratonta.com
http://www.batanganetwork.com
http://www.betaid.com.br
http://www.betc.com
http://www.betc-life.com
http://www.bhphotovideo.com
http://www.biportal.org
http://www.bizographics.com
http://www.blinks.com.br
http://www.blogdaredirect.com.br
http://www.bluebus.com.br
http://www.bndes.gov.br
http://www.bondfaro.com.br
http://www.boo-blogs.com
http://www.brainstorm9.com.br
http://www.br.avon.com
http://www.buscape.com
http://www.buscape.com.br
http://www.buscapecompany.com
http://www.bvdw.org
http://www.cadastra.com.br
http://www.cambalacho.com
http://www.canadiancasinosonline.org
http://www.canalmail.com.br
http://www.casa.ag
http://www.cbngoiania.com.br
http://www.cbssports.com
http://www.chanel.com
http://www.cherryplus.com.br
http://www.chleba.net
http://www.cidadeolimpica.com.br
http://www.clicktrue.biz
http://www.clicktrue.com.my
http://www.clm.com.br
http://www.comerbemtdb.com.br
http://www.coremetrics.com
http://www.criteo.com
http://www.culturainglesa.com.br
http://www.curtacarnaval.com.br
http://www.dataxu.com
http://www.deezer.com
http://www.deloitte.com
http://www.der.sp.gov.br
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