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Carnaval of Votes | Enter the Consultants


Why Germany’s Win Sent Brazil Stocks Higher!? asks the Wall Street Daily at the close of trading on Friday.

The answer was a complex maybe, though indices were up.

The electioneering blitzkrieg, under Brazil’s peculiar electoral system, is warming  its engines.

Brace for vicious  nonsense.

One of the most puzzling aspects of the Brazilian system — deemed exemplary, by the way — is the attempt to flood the TCEs and the TSE with dueling criminal complaints

Item: Rede Brasil Atual

São Paulo – The presidential campaign of Dilma Rousseff today filed a complaint in the Superior Electoral Tribunal (TSE) against a company known as Empiricus Consultoria & Negócios, which performs market analysis and advises investors, together with Google PSDB presidential campaign Aécio Neves, for practicing inappropriate electioneering over the Internet.

“Empiricus has used posts paid by Google to disseminate propaganda favorable to Aécio and unfavorable to Dilma, which is reprehensible from a legal standpoint,” says Workers Party director Flávio Caetano.

“Since the opening of the elections season, Empiricus has been tying its advertising campaigns into scenarios relevant to the 2014 election,” say pro-Dilma. ” lawyers. “As it happens, the content of this advertising surpasses any and all limit on freedom of information and are directly opposed to the electoral law, have incited, in their paid statements, a certain “terrorism” in the final markets lest the incumbent wins reelection.”

Citing the newly passed Civil Code of the Internet, now in effect, the attorneys insist that they respect “any and all initiatives of free expression,” but affirm that the case presents a “flagrant overreaching” with respect to the rights in question.

These sorts of cases will increase exponentially as the season warms up and lobbyists and operators dial in their field artillery.  What will Google say and do, for example? Since those remarkable days of Orkut, Google has dealt with much the same issues.

Final thought: Limiting paid advertising to a specific period, using a formula based on the party’s supporter numbers and lawmakers, actually seems not too reasonable.

On the other hand,  it feeds weird watching generic, joyful “we are working for you” ads from state (Sabesp) and federal (Petrobras) firms with strong political ties. And I must say, the “Land of Dreams” propaganda song that ran here in Brazil was a little weird. The Amish?

At any rate, in order to illustrate the conduct we are talking about,  RDC Redação continues …

The PT petition cites specific cases. “The Web site of the Estado de Minas published an article about the elections in which Neves denied having spent public funds on an airstrip located on his property. In the wake of this report, an ad titled “How to Protect Your Private Property from Dilma,” … produced by Empiricus,” he explained. On theWeb site of the Correio Braziliense, the story will get a certain amount of play, under the same rules. 

The suit charges that in airing a commercially produced message, negotiated with Google Ads, ” there is a message “Learn How to Protect Your Heritage in Case Dilma Wins.” The link directs the browser to a page developed by the main company Empiricus specifically to leverage the electoral season and titled “How may the presidential race affect your investments?” It insinuates the possibility of future instability in the event Rousseff is reelected.

They also affirm that the consultancy “demonstrated partisanship and illegal political opportunism,” in creating associated ad campaigns at the dailies Estado de Minas and Correio Braziliense.

According to the PT attorneys , in a context that cannnot possibly be dissociated from the election, the political connotations of paid advertising and published on the Internet, whose content is “clearly defamatory and libelous with respect to Dilma. 

The petition argues that the opposite strategy applied to coverage of Aécio’s opponent. While negative messages are aired about Dilma on one page, another corner of the page contains a positive message about Neves. “What if Aécio Neves were to win? What stocks would suffer if he did? You can better think it over, starting now!” 

Arguing that there was no way to get around the concept of Internet elecioneering. the Rousseff team called on the candidates not to air further violent rhetoric links patronized by Empiricus Consultoria & Negócios.

Lies, Damned Lies, and South American Opinion Polls

Whatever the outcome is, it is important to understand that a media keiretsu is planted deep and very much in operation.

Lucio Martins Costa writes:

This brings us back to the opinion polls and partisan activism of the traditional media; on July 18, a Friday, the Folha de S. Paulo accounced the result of the first Datafolha survey after the World Cup. The headline of the Sambodian market leader:

“Dilma maintains advantage, but ties with Neves in second round.”

Oddly, on the same day, the Estado de S. Paulo stamped the front page with the following:

“Dilma in front, but ties Aécio in  2º turno”.

And O Globo, not wanting to be left out, produced the top right headline

“Dilma in front, but ties Aécio in  2º turno”.

The three-fold headlines illustrates the operation of the traditional media as a cartel, and more than, it engages in the manipulation of information shared by the three major newspapers of Brazil.