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Extra! Extra! | An Observatory of the Headline

Screenshot from 2014-10-20 15:13:32

Manchetômetro  | For 20 years a tracking tool for favorable, neutral and unfavorable press on the front pages of the principal media organizations in Brazil. It is not to be mistaken with voter polling, but it does provide ammunition to media critics who refer to the mainstream press as “the party of [coup-plotting propaganda]” (PIG) 

In this recent example, for example, blue represents positive coverage, orange represents a neutral choice, while red represents the incumbent and her Workers Party.

Careful study — what I can least afford — suggests a hedging of editorial bets. How, for example, can the Folha de S. Paulo break a front-page story on the governor’s handling of a serious drought this close to an election? Internecine autophagy?

As it turns out, nothing: the governor was reelected with 60% of the vote despite a long, painful public scandal over railway concessionaires, fraud and bribes on an international level. These tended to slow to a trickle as election day approached.

The methodology of the headline observatory is explained at

I only wish the page was more legible — zooming in and out does not work in my browser.