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Mexican Standoffs | Globo, Televisa & Nielsen IBOPE


Source: Escrevinhador. Translation: C. Brayton

TV Globo free-to-air broadcasting continues to bleed audience. Between 2004 and 2014, the broadcaster lost 40% of market share, according to data obtained exclusively by the column.

This could be a disgruntled employee — Globo is laying off even as we speak, and not just the key grips, either — or someone with another reason for painting a grim picture. One thing is certain: Globo is more of a kereitsu  than you think, running neck and neck with Mexico’s Televisa, among others.

“Share” means the percentage of the broadcaster in the universe of televisions turned on and tuned in. It is given as a percentage rather than as IBOPE audience points, and is a way of observing the behavior of the public in direct contact with their television.

In Brazil, IBOPE is a partner with A.C. Nielsen, in a combine called Nielsen IBOPE.

In other words, ten years ago some 50% of operating TVs were tuned into Globo between 7:00 a.m. to midnight, from Monday to Sunday. In earlier days, this index had climbed as high as 70%. During the final episodes of the great soap opera, that figure may have reached as high as 90%. Last year, Globo found its share sinking below 32%. In other words, the broadcast has lost a significant 18 percentage points (40%) of the universe of active TV sets.

For comparison’s sake, over the past decade, the Record network raised its share from 10% to 15% today. SBT had 20% share and now has only 13%. But no matter where this public that has given up watching Globo (and SBT) has gone, there have no mass migrations to other free-to-air broadcasters. The answers may not be measured by the numbers, but it can certainly be explained. Most of this “fugitive” public divide their time between the Internet, pay TV (260% growth in the period), DVDs and videogames. The public is interested in DVDs and videogames, while an immense public is busy with the Internet, although IBOPE has never undertaken to estimate this factor. It is true that Globo remains the market leader in pay TV, but it is well to remember that not even 30% of the Brazilian market has access to this source of entertainment. Measured in points, Globo’s average for 7:00 a.m. to midnight was 21.7 points. Last year, it sank to 13.5.


Meanwhile, Nielsen IBOPE Mexico comes under fire from the country’s media monopoly (W$J Spanish). Continue reading


Brazil | From Car Wash Cash to the Coming Crash


«I went to a house in Belo Horizonte in 2010, near a shopping center by the highway. I was making a delivery for YOUSSEF»

Source: Brasil 24/7 | W$J Spanish

Topics: Operation Car Wash, legal double standard

Ilimar Franco, author of O Globo’s Panorama Político column, condemns a double standard with regard to the names cited in Operation Car Wash: “PMDB and PT legislators are cited in  confidential interrogations of witnesses who have cut a plea bargain, which were then leaked. [By whom?] The PSDB bashes their enemies long and hard, as if all the names cited had already been found guilty,” he said.

“But now that Antonio Anastasia (PSDB-MG) has boarded the merry-go-round, the PSDB are indignant and defensive. Here, Ilimar cites a message he received from federal deputy Marcus Pestana, state president of the  PSDB in Minas Gerais: “The word of a criminal cannot be used as evidence of the truth,” Pestana said.

Okay, but what of the others who were merely mentioned in the testimony of the suspects? Continue reading