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Abril Group | New Leadership, Textbook Strategy

Screenshot from 2015-02-17 12:20:38

The publishing and media group announces qualifying for Bovespa’s selective listing group, O Novo Mercado

Topic: Abril Educação (ABRE-NM) sees downturn in sales of publishing houses

Source: EXAME.

Abril Educação IPO: the company decided to invest more in producing books for public schools …

São Paulo, Brazil — Abril Education foresees decreasing demand for the schoolbooks of its publishing houses in the sector, including Ática e Scipione.

In an open meeting with shareholders and analysts, chief executive Mario Ghio stated that one option is to increase the average “ticket,” offering books branded as “premium.”

The company also announced a new board on February 10, having closed the deal with Tarpon in June.

organgramae

“The books we are selling are more expensive, and the health of our business depends on a higher average ticket, which compensates for the fall-off in sales volume,”the chief executive for elementary education said.

Ghio says the decline in sales volume is explained by a downturn in sales to private schools, because school books are being cannibalized by the publishers of course packs and test prep materials, a market in which Abril Education is also active.

The executive added that the company has decided to optimize its capital expenditures (Capex), prioritizing investments in books related to the PNLD — the National Text Book Program, which ratifies and catalogues diverse textbooks that can be selected by  public school teachers.

This is a project of the FNDE — National Educational Development Fund — a program that subsidizes entries in a regulated market which allows for choice in materials used, so long as they are adequate for a given stage of child development.

“We are not going to invest in anthologies aimed at the private school market, because this market lacks the volume to justify these investments,” he declared.

Ghio also discussed the sales prospects for digital books produced for the PNLD. He says the company has learned that the federal government, based on concerns raised by the national accounting tribunal (TCU), will restrict the acquisition of digital books … that is to say, school materials that will not be used in the same school year as the acquisition will no longer be acquired.

Because of this, says Ghio, there will be no revenue from digital sales to the PNLD [this year]. He adds that for 2015, the company is still not clear on the strategy to adopt. “The government is not even clear about how to pay for this PLND,” he said.

Abril Educação sees downturn in sales of publishing houses | EXAME.

Abril Educação IPO: the company decided to invest in producing books for its sales pitch to public schools …

São Paulo, Brazil — Abril Education sees falling demand for the schoolbooks of its publishing houses, including Ática e Scipione.

In an open meeting with shareholders and analysts, chief executive Mario Ghio stated that one option is to increase the average “ticket,” offering books branded as “premium.”

The company also announced a new board  on February 10.

organgramae

“The books we are selling are more expensive, and the health of our business depends on a higher average ticket, which compensates for the fall-off in sales volume,”he said.”

Ghio says the decline in sales volume is explained by a downturn in sales to private schools, because school books are being cannibalized by the publishers of course packs and test prep materials, a market in which Abril Education is also active.

The executive added that the company has decided to optimize its capital expenditures (Capex), prioritizing investments in books related to the PNLD — the National Text Book Program, which sells textbooks to public schools.

This is a project of the FNDE — Natikeyed toonal Educational Development Fund — a program that subsidizes entries in a regulated market which allows for choice in materials used, so long as they are adequate for a given stage of development.

“We are not going to invest in anthologies aimed at the private school market, because this market lacks the volume to justify these investments,” he declared.

Ghio also discussed the sales prospects for digital books produced for the PNLD. He says the company has learned that the federal government, based on concerns raised by the national accounting tribunal (TCU), will restrict the acquisition of digital books … that is to say, school materials that will not be used in the same school year as the acquisition will no longer be acquired.

Because of this, says Ghio, there will be no revenue from digital sales to the PNLD [this year]. He adds that for 2015, the company is still not clear on the strategy to adopt. “The government is not even clear about how to pay for this PLND,” he said.

Screenshot from 2015-02-17 12:20:38

Abril Educação sees downturn in sales of publishing houses | EXAME.

Abril Educação IPO: the company decided to invest in producing books for its sales pitch to public schools …

São Paulo, Brazil — Abril Education sees falling demand for the schoolbooks of its publishing houses, including Ática e Scipione.

In an open meeting with shareholders and analysts, chief executive Mario Ghio stated that one option is to increase the average “ticket,” offering books branded as “premium.”

The company also announced a new board  on February 10.

organgramae

“The books we are selling are more expensive, and the health of our business depends on a higher average ticket, which compensates for the fall-off in sales volume,”he said.”

Ghio says the decline in sales volume is explained by a downturn in sales to private schools, because school books are being cannibalized by the publishers of course packs and test prep materials, a market in which Abril Education is also active.

The executive added that the company has decided to optimize its capital expenditures (Capex), prioritizing investments in books related to the PNLD — the National Text Book Program, which sells textbooks to public schools.

This is a project of the FNDE — Natikeyed toonal Educational Development Fund — a program that subsidizes entries in a regulated market which allows for choice in materials used, so long as they are adequate for a given stage of development.

“We are not going to invest in anthologies aimed at the private school market, because this market lacks the volume to justify these investments,” he declared.

Ghio also discussed the sales prospects for digital books produced for the PNLD. He says the company has learned that the federal government, based on concerns raised by the national accounting tribunal (TCU), will restrict the acquisition of digital books … that is to say, school materials that will not be used in the same school year as the acquisition will no longer be acquired.

Because of this, says Ghio, there will be no revenue from digital sales to the PNLD [this year]. He adds that for 2015, the company is still not clear on the strategy to adopt. “The government is not even clear about how to pay for this PLND,” he said.

Abril Educação sees downturn in sales of publishing houses | EXAME.

Abril Educação IPO: the company decided to invest in producing books for its sales pitch to public schools …

São Paulo, Brazil — Abril Education sees falling demand for the schoolbooks of its publishing houses, including Ática e Scipione.

In an open meeting with shareholders and analysts, chief executive Mario Ghio stated that one option is to increase the average “ticket,” offering books branded as “premium.”

The company also announced a new board  on February 10.

organgramae

“The books we are selling are more expensive, and the health of our business depends on a higher average ticket, which compensates for the fall-off in sales volume,”he said.”

Ghio says the decline in sales volume is explained by a downturn in sales to private schools, because school books are being cannibalized by the publishers of course packs and test prep materials, a market in which Abril Education is also active.

The executive added that the company has decided to optimize its capital expenditures (Capex), prioritizing investments in books related to the PNLD — the National Text Book Program, which sells textbooks to public schools.

This is a project of the FNDE — Natikeyed toonal Educational Development Fund — a program that subsidizes entries in a regulated market which allows for choice in materials used, so long as they are adequate for a given stage of development.

“We are not going to invest in anthologies aimed at the private school market, because this market lacks the volume to justify these investments,” he declared.

Ghio also discussed the sales prospects for digital books produced for the PNLD. He says the company has learned that the federal government, based on concerns raised by the national accounting tribunal (TCU), will restrict the acquisition of digital books … that is to say, school materials that will not be used in the same school year as the acquisition will no longer be acquired.

Because of this, says Ghio, there will be no revenue from digital sales to the PNLD [this year]. He adds that for 2015, the company is still not clear on the strategy to adopt. “The government is not even clear about how to pay for this PLND,” he said.

Screenshot from 2015-02-17 13:47:28

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