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«The Company Man | Profiling Erick Bretas of Globo»

Source: Diary of the Center of the World

What do you get when a journalist places his trust in Veja magazine and builds a high-profile career at Globo?

Chances are good that you will create an Erick Bretas.

Bretas, who has occupied a number of senior posts in Globo TV news and currently directs Globo Digital Media, pulled a stunt yesterday that is almost impossible to believe.

On his Facebook account, Bretas defended discarding the 54 million votes that reelected Dilma in the October elections, just five months ago.

That specific message is not present on the current version of the editor’s Facebook at the moment.

He believes Dilma should be imphttp://eached. And he made it clear that he would be in the crowd during an anti-government march on March 15.

A major-league journalist, extremely uncomfortable with the flamboyance of Bretas, alerted me to the case.

I had never heard of him, and I now regret having met him. But he offered no surprises.

The case is an opportunity for audiences to learn how the news is made at Globo, behind the sets and digital backdrops and the talking heads.

Underlying these is something just as bad, if not worse, as in the case of Bretas.

Bretas was at one time executive-director of TV Globo journalism, before being replaced by Sílvia Faria —  notorious for having ordered the name of President Cardoso left out of any reporting on the Car Wash case.

Read the Bretas of Facebook and discover why Globo journalism is what it is.

Again, the offending content appears to have been erased.

He cites Veja magazine, a publication with no loyalty to truth for many years now, as a Muslim recites the Quran.

This would make him one more political illiterate among so many others, were it not for his senior position at Globo.

Imagine how he edited audiovisual reporting when he occupied managerial authority. Now, think of what the users of Globo Digital can expect under his command.

And the disturbing fact is: Bretas is just one of a multitude inside Globo.

Clearly, based on the record of past sins against journalism, Bretas must have been behind the episode in which Globo failed to report on the helicopter with half a ton of cocaine paste in the helicopter of a close friend of presidential candidate Aécio Neves.

The same goes for the story of the Neves family-owned airport, deemed unworthy of a a single 30-second spot on the evening news.

With editors like Bretas, how are we to trust that Globo will treat the spectacular case of the HSBC accounts with due seriousness?

This story will only gather momentum if someone with ties to the government appears on the list. And of course, so long as it does not involve the Marinho family.

Bretas is a journalistic aberration and a  tragedy for Brazilian journalism. Given the reach of Globo and its power of manipulation, he is a menace to society. How many unsophisticated citizens are not misinformed by the work of journalists like Bretas?

Personally, I would like to know if his indignation over cases of corruption extends to the multimillion dollar tax dodge of his employer.

I would also like to know what, as an advocate of the free market, he thinks about the market reserve that Globo and others enjoy down to the present day.

And it might be interesting to ask him about the never-ending «mensalão» the company receives in the form of colossal amounts of public funds it takes in selling publicity from the federal government.

Without this subsidy, which borders on half a billion reais a year from the federal government alone — leaving aside the state governments — Globo, as we all know, will bend and break, and Bretas, the man who would impeach Dilma, will have to find another way to make a living.

Bretas warns, in an oddly solemn tone, that he is hitting the streets on March 15 — not as a reporter covering the protest, or even as an editor observing the goings-on, but as what he in fact is: a right-wing fanatic dressed up as a journalist.

I left a message on his Facebook page to determine whether the virtual Erick M. Bretas was really the same Enemy of Truth referred to in this post.