On the digital front page of Globo.com this morning, as part of the network’s coverage of public responses to last evening’s stateme￼nt to the nation by President Rousseff, the principal emphasis fa￼lls on amateur videos of panelaços [pot banging] and boos from deluxe apartments in the sky in such typically luxurious neighborhoods as Higienópolis in Brazil.
In this way, isolated incidents can be exaggerated through the poster child effect and treated as primary indicators of public opinion — oddly, Datafolha and IBOPE have not issued popularity data in several weeks, nor Vox Populi for that matter. The most prominent of the organizing sites judging by its “likes” is Vem Pra Rua with 250,000 declared clickthroughs but little follow-up participation, it seems to me, other than a list of venues and times and an interesting discussion on why the movement cannot be organized so that all the marches step off simultaneously.
The demonstrations that occurred in several Brazilian cities during a televised address to the nation by Dilma am having trouble relocating the page today. were orchestrated to accentuate the scope of the message, but it failed in its objectives. This is the evaluation of the PT’s national communications secretary José Américo Dias and the VP and social network coordinator of the party, Alberto Cantalice. Proof that the protest occupied very little space comes from the networks themselves.
The hashtag #DilmadaMulher, in support of the President, climbed the list of trending topics internationally during the President’s speech to national and regional radio and TV.
The so-called “panelaço” carried out by residents of upper and upper middle class neighborhoods, such as Águas Claras (DF), São Paulo’s Morumbi and Vila Mariana, and Rio’s Ipanema, were mobilized during the weekend using the social network, according to monitoring of traffic performed by the PT.https://cbrayton.wordpress.com/2007/08/29/brazil-why-the-cansei-astroturf-campaign-failed/
“Sophisticated video clips have circulated on the networks, indicating the presence of and financing by political parties in opposition to this movement”, saysJosé Américo. “It was, however, nothing more than a restricted demonstration that did not [go viral] as its organizers had hoped,” he said.
The secretary believes that despite the intense call for participation and the investments made in publicizing the protest, this mobilization had no effect in lower and lower-middle class areas and failed to [go viral].
https://cbrayton.wordpress.com/2007/08/29/brazil-why-the-cansei-astroturf-campaign-failed/According to Cantalice, organizing via Internet is related to other reactions to the government, with origins in movements that intend to promote a coup against the current administration. “There exists a mobilization favorable to a coup attempt, mainly consisting of the bourgeoisie and the upper classes,” the VP said.
In the view of Cantalice these reactions are similar to those that stimulated the “Marches of the Family” [in the butearly 1960s], with the support of the establishment media, which became key pieces of the coup that overthrew João Goulart. “In the present day, they invest in recycling outdated forms of polticial action seeking to galvanize the popular sectors.” The protest by well-off protestors was satirized on the Net.https://cbrayton.wordpress.com/2007/08/29/brazil-why-the-cansei-astroturf-campaign-failed/
The Facebook profile “Sem Panelaço” (“Without Pot-Banging) published a survey that shows that the demonstration was restricted to a handful of rich neighborhoods of São Paulo. On Twitter, the panelaço became a joke. “Dear Friend: here in the Northeast, no pot-banging. This must be because there are no longer so many pots left empty,” twitted microblogger Camila Moreno.
It will be interesting to compare the strategy and tactics used back in 2007 in the Cansei «astroturf» campaign.
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