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The (Big) State of Brazilian Journalism

estadao_ok

Pitiful, how the Estado de S. Paulo metro daily has taken to the production of quasi-fake news of late, in the form of topical coverage of conference events produced by the newspaper itself for its various clients and then reported on as if objectively newsworthy.  Continue reading

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Car Wash Judge: Spy for the FBI?

Together with [Supreme Court Justice] Gilmar Mendes, Judge Moro symbolizes the biased and partisan justice system that plagues Brazil.

Paulo Nogueira of the Diário do Centro do Mundo on recent debate over Brazilian friends of Uncle Sam and his beloved GWOT.

Marilena Chauí was quite right to say some of what she said recently about Judge Moro.

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Brazil | Clicktivism and the Impeachment Question

VejaMostSOcialNetworkImpeachment

It is being reported widely here in  Brazil that turnout for this past weekend’s pro-impeachment demonstrations was markedly lower — by  200% or more in the most visible of urban congregations — than that of the March impeachment rallies, themselves inflated by fancy  camera angles from news photographers.

Some 500 marchers turned out to call for the downfall of the Rousas much asseff government in Salvador, Bahia, for example — an electoral redoubt of the Workers Party since the defeat of Carlismo — a sort of regional Brazilian version of Mexico’s PRI — in recent elections.

The Radar column of Veja magazine suggests that this lack of activism be weighed against what is treated as a significant volume of supporting «clicktivist» chatter on «the social networks» …

But beware the clicktivist fallacy: the notion that computer and network users represent a segment of the population proportional to support for a given proposition.

Factor in the digital divide, in other words.

For example, if 52% of the population uses the Internet, including mobile Internet — 103 million Brazilians — and 48% does not, how representative are half a million Internauts discussing impeachment for good or ill?

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Restoring the Media Latifundio: The Bitter End of Argentina’s 678

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Sources | Carta Maior, Blue Bus (Brazil)

Restoring the media latifundio in Argentina: This is apparently one of the first priorities of the shock politics the new conservative administration intends to establish in Argentina over the next 100 days, along with other repressive measures in the areas of politics, economics and the administration of justice.

One of the first announcements of the government, even before the swearing in of Mauricio Macri … was that the television program 678, broadcast in prime time by state-owned TV Publica and competing with commercial media groups, would be discontinued.

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Editora Abril | Death of an Aging Playboy

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The dismantling of the Editora Abril publishing house continues. Abril has just announced it will cease publishing Playboy, Men’s Health and Women’s Health.

Source: Jornal GGN (Luis Nassif)

A former magazine executive at Abril who served on a number of its publications, reports that in recent days the circulation of Playboy has fallen to a mere 15,000, while Placar has sold only 8,000. According to this same former senior editor, Veja magazine sells no more than 400,000 nationwide.

Abril did not offer to return sums paid for subscriptions to the cancelled publications. Subscribes will have to select other titles.
The closing of these former heavyweight circulation champions was described, in a note issued by Abril, as «part of a deep and daring change in the company begun last year with a review of our product portfolio and a radical reshaping of Abril products offered to its readership, its advertisers and its agents.»
The new approach, according to this note, will consist of working with the subscriber database and offering integrated advertising on products offered through a variety of media.
More specifically, Abril will create channels known as «Big Data (ABD – Abril Big Data) and Branded Content (Studio ABC – Abril Branded Content).
A memorable Playboy cover (above) was this tropical Fawn Hall — Mônica Veloso » — in a sex scandal targeting the president of the Senate.
As it turned out, the same attorney negotiating a preview of the witness testimony was also negotiating the half million-dollar fee for «baring all». As I described it at the time,
Mônica Veloso is a TV Globo journalist and [PMDB] political marketing entrepreneur who (1) had an affair with the president of the Brazilian Senate, (2) wound up bearing him a daughter, and then (3) negotiated a child-support agreement that (4) became the subject of a media-driven political scandal.
Editora Abril, controlled by the  Civita family, announces it will no longer publish Playboy, one of its most traditional titles, with 40 years in the market. In the grip of a financial crisis, Abril, which also publishes Veja magazine … has found it difficult to adapt to the digital era, not only in the erotic magazine market but in other areas as well. Other magazines may be closed in the coming months and Abril itself may be sold.
 Portal Imprensa:

Além dos três títulos, a Abril já havia se desfeito de algumas outras marcas em 2015. Em junho, IMPRENSA informou que a editora havia demitido 120 funcionários e vendido títulos como Placar, Contigo, Você SA, Você RH, Ana Maria, Tititi e Arquitetura e Construção, repassadas à Editora Caras.

No mesmo mês, a revista Educar para Crescer foi descontinuada e Guia Quatro Rodas incorporada às revistas Viagem e Turismo, Veja São Paulo e Veja Rio.

Deep Float | Petrobras Underwater, Fire

A napkin outline of the Pasadena scheme

A back of the napkin outline of the Pasadena scheme

Item.

There is curiosity today as to the identity of a “deep throat” witness in the Petrobras corruption megascandal.

One month after Operation Car Wash was carried out, in the middle of this year, a career public servant with 30 years of service approached federal agents in charge of the task force and denounced Petrobras for ignoring “signs of criminal behavior” and “intentional mismanagement” inside the state-run petroleum giant “in order to divert funds without awakening the suspicions of auditors and inspectors.”

Together with the acquisition of the Pasadena Refinery in the U.S. – the most emblematic of the charges involving the case — the witness named former Mines and Energy minister Edson Lobão as the “godfather” of one of the suspects and [alleged that] current Petrobras CEO Graça Foster was responsible for the nomination of two other senior executives in the foreign trade division, supposedly responsible for a sale of assets to Nigeria that had led to losses for the company.

charge-latuff-obama-petroleo_0-preview

Was it a note with awful grammar from some General Nigeriano Ubuntu offering you a handsome sum for laundering some huge amount of cash through your account?

This is the Nigerian Third World Corruption scam. Purge it from your e-mail client. A variant is the wealthy but oppressed damsel in distress, for those more responsive to an emotional stimulus, and might be called the Rwandan Woman in Fear for her Life gambit.

During a four-hour closed session held on April 28 in Rio de Janeiro, – the transcript was appended to the Car Wash case file on Tuesday — the «informant», whose name will not be released during continuing investigations, described six cases of alleged criminal misconduct, chief among them the acquisition of  Pasadena, initiated in 2005. The deal, valued at US$ 359 million at the outset, wound up cost US$ 1,2 bilhão, causing Petrobras to suffer a US$ 793 million, according to the federal accounting tribunal (TCU).

[ … translation to come …]

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SEO | A Triple-Click on Google & Bing

Search-Networks

As Diane Wong of the Australian iProspect SEO shop noted earlier this year, a newborn, all-Aussie Yahoo-MSN ad alliance pits  Bing Against Google and Yahoo! in Search Advertising.

It got me thinking, but not necessarily thinking straight. Bear this in mind in perusing the following.

It’s now been 4 months since Mi9 launched Bing Ads in Australia & New Zealand. In Australia, Google has around 93 per cent search market share and still remains the most obvious choice of platform for paid search advertisers. So as the Google versus Bing debate continues, will Google’s dominance continue to grow or is Bing’s entry to the Australian market going to overtake Yahoo’s previous market share?

Screenshot from 2014-07-28 11:05:01

A Web crawl of the Brazilian publishing and multimedia sectors demonstrates how central ad servers are to the Brazilian Web, and which, and how, they function.

This is happening in Brazil as well, as when the two ur-portals signed off on an online marketing partnership with an eye to slicing off a piece of as a yet underdeveloped market. This was in April 2013. I wondered whether channels of connectivity observable in the field might explain some inconsistencies. The trade-off with sociometric institutional analysis is often that jobs and those who do them do not follow the organization chart. The result can be a VNO, a “virtual networked organization” in which links in the value chain do not correspond to how things really get done … a clever strategy for the giant institutions — academia, government, civil society — to pursue ends they would rather not be seen as pursuing.

GDA

Not long ago, Prisa and Santillana, the Spanish publishing treasure galleons, were beginning their run for the gold, burning to achieve market share comparable to the multimedia empire of Televisa (75% of the national market!)

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Yahoo! and Bing share a network, after Yahoo! signed on the dotted line with Microsoft Advertising.

On Friday, August 2,  Microsoft will launch a sponsored link service called Bing Ads, to be run by Microsoft Advertising. The service allows the user to manage both Yahoo! and the Bing search engine, in a single central office. The company hopes to stimulate competition among equals with Google, which operates in advertising through the AdWords program.

What can lay reader understand about the whys of this competition and all these strategic gambits, I wondered? Anything? I have collected — so far — a sample of 12,869,601 from 800,000 sites — using a Web crawler developed at the University of Chile — then used SNA techniques to focus on results from the .br TLD.

That data can be sorted somewhat intuitively — the coal has been carted away so the diamonds are more likely still here.  I have begun trying various ways of interpreting these data.

Screenshot from 2014-07-29 08:44:32

[To be continued]

I am curious, for instance, about content provision agreements among the major metro dailies and the mega-portals: the Estado de S. Paulo and Folha de S. Paulo and Globo. Estado now feeds national news to the Yahoo! Brasil site, and there seem to be such convenants to take into account. Much of the foreign news comes from EFE.

The selection of the Editora Abril as the Brazilian franchise of the Huffington Post, after conversing on the subject for the past couple of years. There are several other portals in the space as well — iG, Terra, and R7 (Rede Record) who have displayed signs of rethinking their presence to the reader.

Also curious is the case of Universal Online, a Web portal married not many years ago to the output of the Folha de S. Paulo

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