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Editora Abril | Death of an Aging Playboy

monica

The dismantling of the Editora Abril publishing house continues. Abril has just announced it will cease publishing Playboy, Men’s Health and Women’s Health.

Source: Jornal GGN (Luis Nassif)

A former magazine executive at Abril who served on a number of its publications, reports that in recent days the circulation of Playboy has fallen to a mere 15,000, while Placar has sold only 8,000. According to this same former senior editor, Veja magazine sells no more than 400,000 nationwide.

Abril did not offer to return sums paid for subscriptions to the cancelled publications. Subscribes will have to select other titles.
The closing of these former heavyweight circulation champions was described, in a note issued by Abril, as «part of a deep and daring change in the company begun last year with a review of our product portfolio and a radical reshaping of Abril products offered to its readership, its advertisers and its agents.»
The new approach, according to this note, will consist of working with the subscriber database and offering integrated advertising on products offered through a variety of media.
More specifically, Abril will create channels known as «Big Data (ABD – Abril Big Data) and Branded Content (Studio ABC – Abril Branded Content).
A memorable Playboy cover (above) was this tropical Fawn Hall — Mônica Veloso » — in a sex scandal targeting the president of the Senate.
As it turned out, the same attorney negotiating a preview of the witness testimony was also negotiating the half million-dollar fee for «baring all». As I described it at the time,
Mônica Veloso is a TV Globo journalist and [PMDB] political marketing entrepreneur who (1) had an affair with the president of the Brazilian Senate, (2) wound up bearing him a daughter, and then (3) negotiated a child-support agreement that (4) became the subject of a media-driven political scandal.
Editora Abril, controlled by the  Civita family, announces it will no longer publish Playboy, one of its most traditional titles, with 40 years in the market. In the grip of a financial crisis, Abril, which also publishes Veja magazine … has found it difficult to adapt to the digital era, not only in the erotic magazine market but in other areas as well. Other magazines may be closed in the coming months and Abril itself may be sold.
 Portal Imprensa:

Além dos três títulos, a Abril já havia se desfeito de algumas outras marcas em 2015. Em junho, IMPRENSA informou que a editora havia demitido 120 funcionários e vendido títulos como Placar, Contigo, Você SA, Você RH, Ana Maria, Tititi e Arquitetura e Construção, repassadas à Editora Caras.

No mesmo mês, a revista Educar para Crescer foi descontinuada e Guia Quatro Rodas incorporada às revistas Viagem e Turismo, Veja São Paulo e Veja Rio.

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King Momo and the Car(nival) Wash

galo-madrugada

Viva o Zé Pereira,
Que a ninguém faz mal,
Viva a pagodeira,
Nos dias de Carnaval

As the annual revels get underway, the mighty Rooster of the Dawn, like most carnival societies, is not shy about lampooning its betters.

Bakhtin, after all, was right about the Carnivalesque and the four modalities of the WUD, or “world upside down.”

But not everyone is convinced. One the key figures in the Car Wash case is attempting — apparently successfully — to quash distribution of a mask depicting his face, exposing him to ridicule on national TV.

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Grupo Abril | Required Reading Requisition

extrato-veja

The Abril publishing and media group has a long, proud history of adherence to that Golden Rule of the mainstream Brazilian media: “For our friends, anything; for our enemies, the Law.”

It began its life franchising Walt Disney content for Portuguese-speaking readers, which makes for an interesting but at the moment irrelevant story.

The group has been diversifying through M&A in recent years and months,  including the purchase of two  major schoolbook titles and a (rumored) relationship with the Huffington Post  (news item) to assist it with its Web operations (which badly need some purely technical attention, if I may say so). Sometime in the last few years it sold 30% of itself to the South African Naspers — a factory for churned out apartheid presidents in South Africa for decades — a couple of years ago.

Fazendo Media, a modest Ford Foundation-funded watchdog project, explains how politics and the press walk hand in hand like Tweedle Dum and Dee. See also:

Source:  Rede Brasil Atual, Fazendo Media

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Ich Bin The Champion | Of Tournaments and Pyramids

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Above, a lovely match-by-match tournament illustration by the Estado de S. Paulo, dated prior to the beginning of sudden death matches.

nature06830-f2.2

Above, from Hierarchical structure and the prediction of missing links in networks: Nature,  453, 98-101 (1 May 2008). Notice the cut-vertices and bridges, which may be the locus of critical social stress and loss of cohesion, or as informal but intentional departures from formal rules in pursuit of collective goals.

As part of my own ongoing reading project on the subject, then, I wonder: What does social network theory have to say in such cases: a directed network  in which the loser transfers structural prestige to the winner, who parlays this relationship of winner and loser –if that is the proper way to say it? — into moving onward and upward.

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The Eye in the Sky | “Globo Surveilled Our Practice!”

RoundIIGrpoup X

Source: El País Brazil edition

TV Globo, Brazil’s most powerful TV network, dispatched a helicopter to “spy” on the training regimen of the Chilean national team yesterday morning. The most recent practice sessions, carried on behind closed doors throughout the tournament and directed by gun-shy coach Jorge Sampaoli, had not yet begun when the session was violently interrupted by the simultaneous arrival of a helicopter at the  Toca da Raposa training facility in Pampulha. The coach called a halt to the sessions and lodged a formal complaint against TV Globo for what he called espionage.

How do we know the chopper belonged to the Silver Venus? Any YouTube footage of the incident? (Answer: It acknowledged, and apologized for, the intrusion).

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Globo and IBOPE | End of an Era?

Source: Tijolaço

Concerned by constantly falling ratings, which not even its long-standing audience measurement provider, IBOPE, is able to disguise, Globo has picked up its marbles and put an end to an initiative by the other networks to bring a new polling institute to Brazil.

The Folha de S. Paulo said today that  Globo, “which stood on the sidelines and watched the German firm GfK try to compete with Ibope in Brazil, has decided to make an approach to the potential new TV audience metrics firm.”

This is curious, given that at the beginning of the year, Globo told the Germans it had no interest in diversifying the monitoring of its audience, a job currently performed by Ibope.

Globo now has the ability to “sweeten” the pricing agreements reached with the German insitute by the other networks, becoming its primary customer, with all the privileges that come with this status.

Recall that a polling institute is a for-profit business, which survives and thrives on its contracts, and not some academic institute.

Thank you, I knew that.

The Folha reported that “GfK plans to start operations in Brazil in December” and that “it promises  to offer a broader sampling of TV audiences that is more rapid and less expensive than that provided by IBOPE.”

Is it also more trustworthy?

Globo | Philanthropy = Pilantropia

globopilantropia

Source: DoLaDoDeLá |  Diario do Centro do Mundo (Paulo Nogueira)

Topic: Pilantropia

Derived from the term “phIlantropy” and associated with dishonest acts by persons who are pilantras —  low-down liars and shameless villains.

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