Luiz Egypto of the Observatório da Imprensa hammers on the one-note samba: the Brazilian press still shows signs of a sadistic immaturity.
Contemplating this sudden passion for self-regulation of the Brazilian news media — this year’s media blitz — is like encountering a two year-old with the astonishing civility of Audrey Hepburn in My Fair Lady.
The major Brazilian press in general is sleazy, raunchy, stupid and cruel, and wholly uninterested in small-t truth, has been since forever, and aims to stay that way because that sells papers, as far as I can see.
I translate a trecho pra inglês ver.
Receiving only bureaucratic mention – and a segment on the Jornal Nacional – was the May 26 announcement by the National Association of Newspapers (ANJ) that it has approved its Permanent Program of Self-Regulation. This is a commendable effort by the ownership syndicate in the direction of formalizing a set of best practices for journalism vehicles and their affiliates. It is the fruit of much labor by Sidnei Basile, who passed away in March before seeing it flower.
Basile was a long-term consilgliere to the Civita family of Editora Abril and, if I am not mistaken, a founding partner in Innovation Media Consulting.
It is not quite the case, however, that the program has been “implemented.”.In its announcement, the ANJ informed us that “a guide sheet with the Program will be made available on our Web site”, which has not in fact yet happened.
It is now available, discretely tucked away in a corner of the Web page:
It is nothing but a set of PowerPoint slides that belabor the obvious, with an accent on the message that the Brazilian news media already exercises sufficient self-control. Requires swearing an oath to the free enterprise system — which is sort of a grim joke in such a densely concentrated market.
In any event, the ANJ has made a very important amendment to its by-laws, including among the duties of its members the obligation of newspapers and news sites to create their own self-regulation programs, communicating this to the ANJ and to readers. According to the ANJ, “the period for implementing this step, whether in a year or more, is still to be determined”.
The big story here, then, is that the ANJ released a set of principles that in principle will eventually lead to a set of principles that will be boiled down into principles that will actually be followed. I am shocked! Shocked! Oh, the humanity!
Luiz puts his finger on the defects to which we are referring.
Three simple points
While the program is still getting up steam, the ANJ could at least urge its affiliates to observe its own Code of Ethics. These are the ten commandments known since time immemorial to affiliates of the organization.
Item 5, for example recommends “assuring that readers have access to different versions of the facts and various tendencies of social opinion.” Or, as in item, 6, “guarantee the publication of objective rebuttal by persons or organizations who are accused , in its own pages, of wrongdoing
or reprehensible conduct.” And finally, item 10, “Correct any errors made in its editions.”
If just these three principles were applied consistently in Brazilian journalism, the so-called self-regulation announced by the ANJ would already, in fact, have begun.
.Journalism is not rocket science. Write down what actually happens according to everyone who was there and then double-check to see you spelled the names right. End of story.
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