Brasil Escola — an educational publication of Brazil’s Record media group — observes, correctly, a major source of difficulty in trying to cover, in any comprehensive way, the actions of corporate, private and third-sector lobbies, and combinations thereof.
The trouble is that the lobbying industry here is just about as unregulated as Liberty Valence. I translate:
The term “lobby” is frequently heard in the political milieu. Sadly, however, most people hold an incorrect view of the term’s meaning.
First of all, we should understand that lobbying is nothing more than the bringing of political pressure by groups seeking to influence official policy for their own ends, whether openly or in secret.
Lobbying is a very natural activity, something we all do. Examples include a son trying to get his father to increase his allowance, or a union debating improved working conditions. In the U.S., lobbying is openly recognized and even regulated by law. Lobbying is acknowledged as an important part of the political process.
Some experts believe that lobbying should not sneak in through the back door, which only supports accusations of improprieties. According to Maria Coeli Simões Pires, secretary of regional development and urban policy for the government of Minas Gerais, there are no angels in the political world, and no demons as well, merely interests, chief of which are economic interests. Viewed this way, lobbying must unlink itself from illegalities, since defending special interests is not only not illegal but rather a fundamental right.
First of all, in the case of «edutainment» policy, what groups seek to influence federal, state and local education policy in Brazil, and what are their respective agenda and tactics? The answer involves sophisticated governance structures set up to facilitate private- and third-sector collaboration with municipal, state, and federal bodies and private enterprise.
«Program, get your program, you can’t tell the players without a program!”
Selecting key-man nodes in publicly available social networks and traversing their relationships — above, aa chain leading to international philanthropy by Sylvan Laureate — is a legitimate method, but also very labor-intensive.
I propose using automated «beat-building» techniques to obrain an overview of the sector.
First, relevant and useful Web sites are selected and crawled, breadth-firt — using NaviCrawler or WIRE, in my case — and a link ecology analysis is performed, using Pajek, Gephi and yEd.
Then, using yEd, basic social network characteristics can be diagrammed and pondered visually.
Filed under: Antitrust, Brazil, Infotainment, Journalism, Media, Public Relations & Advertising, Public-Private Partnerships, Publishing, Regulation, Software, Telcommunications | Tagged: Brazil, Broadcasting, editora abril, marketing, political marketing, Publishing, Rede Globo, Youth Marketing | Leave a comment »