The Sala São Paulo — also known as the museum dedicated to the memory of DOI-DOPS, the infamous political police.
I recently considered buying a nice little bachelor apartment in the Nova Luz neighborhood of São Paulo, just down the street from the Estação da Luz train terminal and across the street from a chronically vacant blasted heath that will someday, they say, become the Disney Hall of Sambodia.
We were considering trading in our cafofo in the Vila for a town and country lifestyle — a pied a terre in town for work, a rustic home in the monkey jungles for living free.
I decided to pass. The seller — an octogenarian American sex tourist who decided to stay and bank the real estate mogul — was very enthusiastic about renovation plans for the neighborhood, but I was not convinced.
I am not a Sambodian voter, but I do pay property taxes here, and therefore reserve the right to mouth off from time to time on civic issues of a technocratic nature.
The eternally delayed transformation of Cracolândia — Crack City, Sambodia — into a Sambodian Silicon Alley called Nova Luz is the longest-running farce since Molière’s The Misanthrope.
One of the most popular posts on my Portuguese-language blog, surprisingly, has been a note about the abandonment of yet another plan for the region in favor of a new new plan that will not kick off until the middle of next year.
The note made for a nice exercise in the use of Google News Archives, with a histogram of news coverage of the project from its first incarnation as a proposal of Mayor Marta Suplicy — now a federal senator divorced from the previous Senator Suplicy — through its reformulations under mayors Serra and Kassab and down to the present day.
Having read all that, and the waves upon waves press hype about the project at the time — big tech firms were to headquarter their Brazilian subsidiaries in the area, but none ever moved in — it is hard to read the following item without a certain cynicism.
Interim São Paulo governor Alberto Goldman said on June 17 of this year that the plan to revitalize the Nova Luz neighborhood in downtown São Paulo “has been a little amateurish up to now.” .
Goldman made the statement during the signing of a new master plan for Nova Luz, alongside mayor Gilberto Kassab.
I principally remember Goldman as the organizer of a demonstration calling Eliane Tranchesi, the owner of the Daslu luxury boutique indicted on contraband, price-gouging, product piracy and tax evasion charges, “a political prisoner.” He called the federal raid on Daslu “an act of revenge by the terrorists who have seized power in Brazil.”
After Goldman’s remarks about the previous plan, which dates from 2005, when José Serra was mayor, Kassab said the project was not, in fact, a plan, but rather a spirit of high hopes for the renovation of the area. “The plan should be ready in about 12 months, and during the first four months of planning City Hall will hold hearings with local residents and business owners. Our intention is to the perfect the plan,” said Kassab.
Filed under: Organized Crime, Politics, Public Policy, Public Safety, Public Works, Public-Private Partnerships, Real Estate | Leave a comment »