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Gringos Bearing Grifts

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Topic:  Multinationals advance on national media

Source: GGN.

Globo its 50%  share in zap, an online classified advertising site. Senior executives of the São Paulo media group explained that the intention of the move was to “focus on our principal brand, and maintain the same reputation for digital transactions.”

Now, as part of its 140th anniversary celebration, the ESP announced the acquisition of a real estate start-up, a forum for debating trends in the industry that will award the Challenge Prize Estado for the best advertising campaigns appearing in its pagesthe during the year.

That is all it said and all that has been accomplished so far.

***
Up until the 1990s, the Estadão was champion of the classifieds and real estate listings, and its Jornal da Tarde focused on auto classifieds. The Folha de S. Paulo lagged behind in the real estate category, just as its Diário de São Paulo in the unsed car market.

Today there are many classified ad sites and the real estate brokerages  have even been mounting their own Web sites.

***
In the U.S., local media groups have lost out to the Internet in the areas of classifieds and national ad campaigns.

And this far from the only threat on the horizon for Brazilian media groups.

***

On TV, sports broadcast rights, an important element of building audience, shows that large international media groups have taken over and now dominate the sports channels in the principal nations the of Latin America.

A study published by the (ESP) TV columnist, Cristina Padiglione, shows how this is true. Only in Brazil and Chile do the leading attractions remain national — SporTV (Globo) and CDF Premium.

The remaining sports channels have been pushed aside by the new arrivals, especially Fox Sports and ESPN.

And furthermore: Only in Brazil and Colômbia are national sports channels in the top ten of cable programming.

***

It is only a matter of time before analog television will be obsolete. Globo reports R$ 16.2 billions in revenues per year. It competes with News Corp, which controls Fox; ABC Disney, owner of  ESPN; and Time Warner which acquired Esporte Interativo and exclusive rights to the Championship League, both of which are substantially larger.

***

After the Second War, the internationalization strategy of the principal American groups went hunting for associations or partnerships with national media groups. Open to air TV, which required political influence in order to obtain concessions while legislation on foreign investment blocked independent operators.

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In the era of the Internet and cable TV, the barriers to entry have fallen.

Today, foreign groups such as BBC, Reuters, Bloomberg and El País are competing on a level playing field with Brazilian news outlets and produce a journalism markedly superior than our work in recent years. New[s]Corp, which operates Fox, Disney (ESPN), and Time Warner are advancing rapidly, putting an end to historic relations between Globo and FIFA and the CBF.
***
This strategy of internationalization was conceived of years ago. Now, other prominent publication, such as The New York Times, Financial Times and others have begun to expand beyond their respective home markets and will shortly post Web sites in Portuguese …
***
Just one more threat in a jungle full of tigers and lions that go by the name of Google and Facebook.

Poeta’s License | Revoked

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Diário do Centro do Mundo | by Paulo Nogueira.

I have taken the license of translating Portuguese ruim as “sucks” — it is a strong negative but less anatomically suggestive, but it fits the tone, I thought.

People on the social networks seem surprised by a comment from freshman Rede TV! interview host Mariana Godoy, ex-Globo, about what it was like to be aat news anchor at the dominant national broadcaster.

In an interview, Mariana said she was happy with her new weekly one-hour chat show at Rede TV! because, finally, she will be able to ask her own questions and not merely read what someone else had written for her.

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The Man Behind the Marinhos, and Vice Versa

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In reporting on the international corruption scandals in the world of national and international that led to the arrest of former CBF president José Maria Marin, the Jornal Nacional prime time news hour on TV Globo omits some important facts. To start with, the fact that J. Hawilla had been Globo’s sports director in S. Paulo — he started out as a field reporter — and at the same time operated a parallel business that produced advertising placards for stadiums. From this background  emerged an entrepreneur with strong ties to the powerful broadcaster. Em 2003 J. Hawilla founded TV TEM, or “Traffic Entertainment and Marketing,” a chain of TV Globo affiliates in inland São Paulo. His TV stations cover nearly half the state: 318 townships and 7.8 million inhabitants, achieving a 49% share in the region. The Hawilla-Globo pact does not stop here. It was also from Globo that Hawilla acquired the Diário de São Paulo in 2009. He was already the owner of the Rede Bom Dia network of newspapers in cities covered by TV TEM.

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Globo’s Eye on the FBI

Sports executive Marcelo Campos Pinto, of Brazil’s Globo network, is worried — as is the broadcaster as a whole — by the path taken recently by an FBI investigation of corrupt international soccer executives.

Especially worrisome for Globo is whether the company Sport Promotion, property of José Francisco Coelho Leal, aka Kiko — a former partner of Luciano do Valle in Luqui Participações — will loosen its tongue.

Differently than in Brazil, which permits plea bargains in which the subject is not required to give evidence against himself, in the U.S., any act of omission invalidates the agreement and raises the stakes for the investigation subject.

It was in this context that J. Hawilla handed over the entire system for the sale of television rights in Brazil.

For obvious reasons, it is not credible to believe that only TRAFFIC and KLEFER were responsible for payment of bribes — even a monthly stipend of R$ 2 million in one case — to former presidents Ricardo Teixeira and José Maria Marin (and signs are, to the current president Marco Polo Del Nero as well), without the principal buyer of transmission rights, Globo, being aware.

It is difficult to believe as well that the broadcaster is not the remote origin of the funds which processed by the aforementioned companies arrive at their destination (the pockets of a “top hat” (football executive, club owner, cartoonish Monopoly tycoon).

The notorious commercial, but principally social, relationships of Globo executive Marcelo Campos Pinto with team owners, federations and other go-betweens makes “innocence” a difficult difficult term to apply as well.

It is very unlikely that in such a promiscuous environment, the friends of Globo would not not rewarded with a portion of the “generosity” of the owners.

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Navegar é Necessário | Mapping the Brazilian Mediasphere

Screenshot from 2015-05-24 12:48:16 Screenshot from 2015-05-24 12:47:47 Screenshot from 2015-05-24 12:46:39 valor2 valor1

The k-neighborhood of valor.com.br (Valor Economico, the major business daily in Brazil), as crawled with WIRE and calculated using Pajek, illustrates an extensive network of topically and generically related sites — a substantial and surprisingly complete daily reading list … The crawl was originally seeded with links to and from aldaily.com …

In Jequitinhonha | Another Good Blog Gone

A scene worthy of Sinaloa or Los Zetas.

Source: Portal IMPRENSA.

The body of investigative journalist Evany José Metzker, 67 , was found decapitated and in an advanced state of decomposition on Monday (May 18) along a road in the rural zone of Padre Paraíso (MG), an area in the Jequitinhonha Valley. He was last seen on Wednesday, May 13.

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Petrobras | Do The Urubus Change Their Tune?

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Source: TIJOLAÇO

Three days ago, the daily Valor was echoing the expectations of the vulture capitalists with regard to Petrobras: “Petrobras should close out the first quarter of 2015 with net income of  R$ 2.72 bilhões, 49,5% less than in 1Q14. This prognosis is based on the average of five investment houses consulted by Valor, which also foresee, on average, a reduction of 4.7% gross earnings, to R$ 77.73 billion, and a 23% improvement in EBITDA, to R$ 17.64 bilhões, according to the same group surveyed. The group comprised Goldman Sachs, Bradesco, Deutsche Bank and other institutions.

And now we read in today’s Valor

Three days ago, the daily Valor was echoing the expectations of the vulture capitalists with regard to Petrobras: “Petrobras should close out the first quarter of 2015 with net income of  R$ 2.72 bilhões, 49,5% less than in 1Q14. This prognosis is based on the average of five investment houses consulted by Valor, which also foresee, on average, a reduction of 4.7% gross earnings, to R$ 77.73 billion, and a 23% improvement in EBITDA, to In 1Q15, EBITDA amounted to R$ 21.56 billion, a 50 increase year on year. R$ 17.64 bilhões, according to the same group surveyed. The group comprised Goldman Sachs, Bradesco, Deutsche Bank and other institutions.

And now we read in today’s Valor

“Petrobras closed 1Q15 with earnings of R$ 5.33 billion, down 1% compared with the R$ 5.393 billion reported in the same period a year ago.” What? What happened to the 49.5% shortfall? The ratio debt/EBITDA which experts believed would explode, fell [from?] 4.77 times to 3.86, despite currency devaluations.

Though the nominal value grew from R$ 282 to R$ 332 billion), this 18% difference was outpaced by the depreciation of the Brazilian real, and an enormous portion of debt, as is natural in major corporations and especially in the oil and gas sector, are priced in dollars.

The fact is that in New York, where no one reads the Brazilian papers during the after hours session of the local stock exchange, the American Depositary Receipt (ADR) of Petrobras is up 4.05% at the moment I write this, after having risen 2% during the normal session.

In addition to this overnight trading success, Petrobras maintains a comfortable lead in terms of the asset values of oil companies — although of course much of this has been hypotheticially pumped out of deep waters. Its assets grew 38.4%, compared with Shell’s 12.3%. All the others, it seems, are registering negative results.

Measuring year on year — more or less the period in which Operation Car Wash began to receive media heavy coverage — the loss was 32%, less than half of the 67% the shares fell during the worst session of the year.

The falling price of petroleum has a lot to do with this result, however. In the same period, profits at Shell fell 20.6%; Total, 25.2%; the Italian Eni, 27.5%; and at Exxon and Chevron, leaders in the category, results fell approximately 15%.

As I wrote here yesterday, the rats and vultures have not achieved the influence they sought in order to defeat Petrobras, not even if they are willing to damage the company in the process.

And Brasil Economic headlines today’s print run with

In 1Q15, EBITDA amounted to R$ 21.6 billion, a 50% increase year on year.

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