I read it in DCI | Comércio, Indústria & Serviços as I was hunting through the press clippings for a a good example of a Material Event, in the technical sense, to design a wiki form for.
Says here that the future of Brazilian mass entertainment holds more Nuremburg rallies that in does Woodstocks, in the estimation of one of Brazil’s leading Mad Men.
Led by publicist Nizan Guanaes, ABC Group has put together an all-star cast to launch XYZ Live, a company that will specialize in mounting events on a national scale, in the belief that this will be Brazil’s Decade of Entertainment.
In 2011, XYZ is expected t o bring in R$ 169 million, and a total of R$ 599 million by 2014. “The expectation is that XYZ will represent 40% of the group’s business by 2014”, said Guga Valente, group chief executive.
ABC will invest R$ 110 million in acquisitions during the period. “We will need to grow organically and through acquisitions, and so we are studying new business opportunities”, he said.
For now the new division has hired on 40 new staff. “Entertainment is a great medium for communication.”
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